This week I gave a workshop at the Style Blogger of Color Conference about how to make a Media/Press Kit, and I decided to make it available to my fellow bloggers. I understand how hard it is sometimes to get all the blogging business aspects, especially if you are not in public relations or marketing. I spent a good time sorting out all of this information so it can be useful to other easily.
So let’s start by explaining what it is.
A Press kit or Media kit (as the call it in the business world) is a summary of who you are and what you do as a brand. At a glance everyone should know what you and your blog are all about, and the way to partner or collaborate with you.
Here are some highlights of what your Media/Press kit needs to include:
How the name says it is all about you. Who you are, what are the main highlights of your blog. Are you a stylist, a beauty blogger or a fashion blogger, an illustrator, or a photographer? Where are you based? Essentially is a small snippet of who you are.
You can probably take this from your About page. Also add your logo and/or a portrait picture. Use a professional looking photo. You can also be creative and use a picture that depicts what you are all about.
Readership & Stats:
At this moment you need to become BFF’s with your Google Analytics. This is the tool that would tell you who your readers are, how many Visits, Unique Visitors, Page Views etc.
Include the demographics of your target audience. Are they 15? Or are they 30? Women or Men, Where are they from?
Add the numbers of followers you have on Social Media. i.e. Twitter, Facebook, Instagram, Bloglovin etc.
Include a date or period range when these numbers were taken. You may want to update it from time to time as your following grows.
Editorial & Collaborations:
I like showing how the layout of my blog looks and this is the part where I would highlight your niche. If you have statistic of how many views specific to the post you are showcasing also add it on this portion.
As a rule of thumb add the most viewed collaborations or partnerships with brands you’ve had. If you don’t have any yet. Show it on posts of how you would do it.
Don’t go crazy with the highlighting a few is enough, but do show off your best!
Make a list of all the services you offer this includes: Banner Ads, Sponsored Posts, Social Media Promotions, Events Promo, Photography, Illustrations, Styling, Product Reviews, Giveaways, Dedicated Newsletters, Product Endorsements, Workshops, etc.
You can also include your pricing in this section but I prefer having a separate document showing the pricing upon request. That way you can always negotiate and give them personalized packages catered to each brand, but this is up to you.
Show your website address (of course!), Include your Email, Phone number &
Mailing Address or P.O. box.
How to make it all look pretty
Layouts can vary depending on how much information you need to add to your press kit and how long and how much experience, you may have. You can have several pages or just one, each blogger is different.
For my layout, I followed the same principal as my blog a very minimalistic and clean-cut look. I added my logo to every page, so who ever sees it doesn’t forget who I am by the third page. Remember you are branding yourself so people need to remember you.
I use the same logo on all correspondence and media referring to my name. It is on my Business Cards, Blog Site and Media Kit. I also always use the same colors everywhere. Same thing goes for fonts and organize the paragraphs to look the same as my posts. Branding is all about consistency.
So Now What?
You have your Media/Press kit. Is time to go out to the world and show it. Don’t be afraid to reach out to brands, pitch yourself.
Make your kit easily available for anyone (brands) to get it. Add it to your About page as a downloadable link.
Even if you are a part-time blogger like me, it is good to show that you are professional on the services that you are offering. Having a Media/Press kit gives you credibility and it makes brands trust you more.
You can download my quick tips guide here.
This is actually really important information. Great post!
Thanks for posting this!! This is so important and you made it look so simple!!
Love this presentation 🙂
Thank you Martha!
Awesome blog post on the essentials for creating a media kit!
You put together some really great tips Gissi! I wish I could’ve been there to see you present! ~Maika
This is so insightful and as usual, your graphic design is so ON POINT.
Thank you! now I’m blushing 😀
You should definitely be charging for this!
Lots of people are saying this to me.., maybe I should 😀
What a great media kit! Thank you for sharing!