This DIY, is inspired on a necklace that I saw, on my friend Annie from The Fashion Poet, she has been wearing one of this leather tie lace necklaces with a bow, and I love it. So I thought it was a good idea to make it into a DIY. This is a very simple tutorial and in five minutes and for less than $10 dollars, you can have a trendy 90’s vibe necklace. For this DIY tutorial you will need:
One day online shopping, I ran into these colorful shoes and of course fell in love with them! You know me and pretty shoes!, so I decided to do a DIYinspired on the Aquazzura Raffia Pom Pom Sandal.
When I posted on snapchat, that I wanted to do this DIY, I got a lot of feedback of people wanting to see the end result. And along with fellow blogger and friend Ana from Chic, Street & Eats we decided to collaborate and both do our own version of the Aquazzura sandal. You can check out her full DIY post here.
This was a really fun project to do and I hope you guys enjoy it. If you try it out, please tag #TheArchitectofStyleDIY , so I can see what you did.
I love being crafty and this Sunday January 31st, I will be at the Victoria’s Secretstore at Dadeland Mall in Miami from 6-8pm, doing some personalized undies just in time for Valentine’s day! So come by, shop and let’s do some DIY and get ready for Valentines day with Victoria’s Secret for the Love Me More event.
There will be 6 stores nationwide having this exclusive event more info here.
And if you are in the Orlando area, check out my girl Kara Ashley blog on where she will be getting crafty at a Victoria’s Secret up north.
This is another of the outfits that I wore around New York City. Once again I was meeting friends for a picnic at the park, but this time at Prospect Park in Brooklyn.
I had bought this printed dress from H&M CONSCIOUSline, thinking that I truly don’t own dresses with so busy prints, but it was on sale so why not. I paired it with comfortable black slip-ons for walking and I did a little DIY conversion to my Gorjana lariat necklace, that I have been wearing so much lately (see here), by tying to the end a purple tassel.
This week I gave a workshop at the Style Blogger of Color Conference about how to make a Media/Press Kit, and I decided to make it available to my fellow bloggers. I understand how hard it is sometimes to get all the blogging business aspects, especially if you are not in public relations or marketing. I spent a good time sorting out all of this information so it can be useful to other easily.
So let’s start by explaining what it is.
A Press kit or Media kit (as the call it in the business world) is a summary of who you are and what you do as a brand. At a glance everyone should know what you and your blog are all about, and the way to partner or collaborate with you.
Here are some highlights of what your Media/Press kit needs to include:
How the name says it is all about you. Who you are, what are the main highlights of your blog. Are you a stylist, a beauty blogger or a fashion blogger, an illustrator, or a photographer? Where are you based? Essentially is a small snippet of who you are.
You can probably take this from your About page. Also add your logo and/or a portrait picture. Use a professional looking photo. You can also be creative and use a picture that depicts what you are all about.
Readership & Stats:
At this moment you need to become BFF’s with your Google Analytics. This is the tool that would tell you who your readers are, how many Visits, Unique Visitors, Page Views etc.
Include the demographics of your target audience. Are they 15? Or are they 30? Women or Men, Where are they from?
Add the numbers of followers you have on Social Media. i.e. Twitter, Facebook, Instagram, Bloglovin etc.
Include a date or period range when these numbers were taken. You may want to update it from time to time as your following grows.
Editorial & Collaborations:
I like showing how the layout of my blog looks and this is the part where I would highlight your niche. If you have statistic of how many views specific to the post you are showcasing also add it on this portion.
As a rule of thumb add the most viewed collaborations or partnerships with brands you’ve had. If you don’t have any yet. Show it on posts of how you would do it.
Don’t go crazy with the highlighting a few is enough, but do show off your best!
Make a list of all the services you offer this includes: Banner Ads, Sponsored Posts, Social Media Promotions, Events Promo, Photography, Illustrations, Styling, Product Reviews, Giveaways, Dedicated Newsletters, Product Endorsements, Workshops, etc.
You can also include your pricing in this section but I prefer having a separate document showing the pricing upon request. That way you can always negotiate and give them personalized packages catered to each brand, but this is up to you.
Show your website address (of course!), Include your Email, Phone number & Mailing Address or P.O. box.
How to make it all look pretty
Layouts can vary depending on how much information you need to add to your press kit and how long and how much experience, you may have. You can have several pages or just one, each blogger is different.
For my layout, I followed the same principal as my blog a very minimalistic and clean-cut look. I added my logo to every page, so who ever sees it doesn’t forget who I am by the third page. Remember you are branding yourself so people need to remember you.
I use the same logo on all correspondence and media referring to my name. It is on my Business Cards, Blog Site and Media Kit. I also always use the same colors everywhere. Same thing goes for fonts and organize the paragraphs to look the same as my posts. Branding is all about consistency.
So Now What?
You have your Media/Press kit. Is time to go out to the world and show it. Don’t be afraid to reach out to brands, pitch yourself.
Make your kit easily available for anyone (brands) to get it. Add it to your About page as a downloadable link.
Even if you are a part-time blogger like me, it is good to show that you are professional on the services that you are offering. Having a Media/Press kit gives you credibility and it makes brands trust you more.
I got inspired to do these blush tone canvas shoes when I saw a Instagram post by Garance Doré of her pair of Vans that she joked had stepped on her rosé. I had an old pair of white canvas shoes that I had used for a halloween costume and I really don’t wear that much. So I decided to upcycle them.
Protect the rubber sole edge by covering it with one long strip of the masking tape. Make sure is secured to the edge so the ends don’t end up pink. If you like remove the inner sole.
Prep the dye following the manufacturer instructions. In this case I’m using Rit powder dye, I dissolved it in 2 cups of hot water. Add the salt and detergent, and stir to blend. Then add an extra 4 cups of hot water to create a light water tone. If you are using a dark color you may want to use less water or perhaps 2 packets of the dye.
Soak the tip of the shoes in hot water before starting the dipping process this will ensure that the ombré effect has no break lines and runs smoothly.
Dip in the dye mixture only the tip of the shoe and hold for a few minutes. Check to see that the desired darkness is achieved. Do a second quick dip up to 3/4 of the shoe into the dye mixture, this is basically an in and out dip. Repeat on the other shoe.
Blend with the polyfoam brush dipped in hot water to clear any breaks or lines. Rinse shoes with warm water and then cold water. Wash with a little laundry detergent, until water runs clear. Remove the masking tape. Let air-dry.
This is my first DIY (Do-it-yourself) post. When I saw this Charlotte Olympia Wicker clutch at Moda O’perandi I just fell in love, as it will be the perfect summer accessory but with a hefty price tag of $ 1,250, it was time to bring out the handy work.
Lay flat the cane webbing sheet and show matte side up. Place the plexiglass box over and trace around the edges. Then flip to the short sides of the box and align with traced square. Repeat all sides. Trace one separate square for the front of the clutch.
Cut the pieces to the inside of the lines traced so it fits inside the box. You will end up with two separate pieces one rectangular (front) and one with four flaps (basket).
Proceed to fold the basket with a straight edge ruler. Fold to the inside of the line. Fold the four short sides.
Insert the basket to the plexiglass clutch. And trim the edges. It might be easier to mark the point of cutting the edge, removing the basket and cut.
When trimmed, add a little clear glue to the edges of the basket and press against the plexiglass to secure into place. Do the same for the front flap edges and press against the lid of the plexiglass box (inside).
Close the box and use apply a small bead of glue to the backside of the brooch or embellishment. I use the E6000 glue because it holds well and dries fast. Attach to the top of the box and press down and hold until is secured.
And here it is! Ta da! My Charlotte Olympia Pandora Wicker inspired clutch.