I have been coveting some of the fall trends from the runways. One of them is Plaid, basically on everything. I specially love the print when is red and black and on lady like dresses, blouses or shoes.
The great thing about this pattern is that it works well for a grunge look, pairing it with a rad leather mini or pants, moto boots and wild hair will give you that edgy punk outfit. On the other extreme it can be a prim more formal look, if you wear it with classic basics like black trousers and some oxfords.
In any way that you prefer to style it I would keep it to one piece of plaid only, don’t go overboard to make it look classy, treat it like how you would wear leopard print.
Fashionistas everywhere have marked their calendars for tomorrow morning (Nov. 14th) when the Isabel Marant for H&M collection hit stores. If you don’t know Isabel Marant, she is a French fashion designer known for getting to a T, that effortlessly chic and simple French girl look. The collaboration line has a bohemian ethnic feel paired with simple gray and white basics.
Take note that her normal collection usually sells out quickly and it’s really hard to find some of the pieces, specially her shoes. So I am expecting that this one will sell out fast.
And for those of us that can’t make it to the store tomorrow morning. H&M is also going to be selling online starting at midnight tonight, hopefully their site doesn’t crashes and I can get my hands on some of the items.
For work I love pairing sheath dresses with blazers it’s the fastest thing to wear that always looks good. You can add a nice statement necklace, some heels and you are good to go. I wore this outfit the day of the SBOC conference when I gave the workshop on how to do a Media Kit for Bloggers. What I liked most of this look is that the pop of color of the blazer makes the black and white pattern of the dress stand out.
A few weeks back I took a small trip to the west coast of Florida to the city of Tampa. I have been waiting for the weather to change in this side of the state so I can finally start wearing fall outfits and boots.
I lieu of not having that weather I used the excuse of traveling to wear a transitional fall outfit, even if it was not so far away, the temperature is a bit cooler. We walked thru downtown and stopped by the University of Tampa campus. The campus main building is impressive with a beautiful ornate architecture showing off details of the Moorish revival era. The spaces are so grand that it made the perfect place to take pictures of the bold stripes outfit I was wearing that day.
Some of the bloggers featured rocked the “I am life” t-shirt from Peace Love World styled with pieces from Bloomie’s and each one gave them their unique twist as they walked down the runway. Hair was done by the fab girls from SoBlo Aventura and refreshments where provided by Perrier, Bunniecakes and Pinkberry.
I also got the chance to meet and chat with Cancer Vixen Fund founder Marisa Acocella Marchetto. This lady is a fighter she is a cartoonist and author of her memoirs Cancer Vixen where she tells her story on how she battled cancer without health insurance, this lady is a fighter. And now with her book becoming a movie (and she being portrayed by Cate Blanchett) I have to say she is badass!
Check out some pictures of the event below and see how do I look after Marisa drew me.
The past few weeks have been very stressful for me, doing really long hours at work for a project and also planning and preparing for my sister’s wedding, that is coming up in a few days. For those that didn’t know I have a twin sister. We were born 5 minutes apart and have been together in this world forever (to not disclose our age as she may not like it).
As kids we grew up with very different tastes I loved pink, she loved blue. I adored bows and she adored her punk rocker stuff. Still to this day where, she has been dressing more girly and she still wears her signature Chuck Taylor’s Converse. Beside all of our differences superficial and not we have a bond that has been forged over the years and it represents my all. I don’t want to go all mushy on you now, but I love that girl.
So this week illustration is all about that magical bond that we and other sisters share.
As every year winter approaches. I start looking for the perfect booties to add to my collection of shoes. As you know Miami “winter” weather (and the people) are unforgiving for using over the knee boots or such, making ankle booties the right stuff. A hint of punky chains, but a feminine stiletto heel, with a touch of a moto biker it’s what’s on my mind.
This week I gave a workshop at the Style Blogger of Color Conference about how to make a Media/Press Kit, and I decided to make it available to my fellow bloggers. I understand how hard it is sometimes to get all the blogging business aspects, especially if you are not in public relations or marketing. I spent a good time sorting out all of this information so it can be useful to other easily.
So let’s start by explaining what it is.
A Press kit or Media kit (as the call it in the business world) is a summary of who you are and what you do as a brand. At a glance everyone should know what you and your blog are all about, and the way to partner or collaborate with you.
Here are some highlights of what your Media/Press kit needs to include:
How the name says it is all about you. Who you are, what are the main highlights of your blog. Are you a stylist, a beauty blogger or a fashion blogger, an illustrator, or a photographer? Where are you based? Essentially is a small snippet of who you are.
You can probably take this from your About page. Also add your logo and/or a portrait picture. Use a professional looking photo. You can also be creative and use a picture that depicts what you are all about.
Readership & Stats:
At this moment you need to become BFF’s with your Google Analytics. This is the tool that would tell you who your readers are, how many Visits, Unique Visitors, Page Views etc.
Include the demographics of your target audience. Are they 15? Or are they 30? Women or Men, Where are they from?
Add the numbers of followers you have on Social Media. i.e. Twitter, Facebook, Instagram, Bloglovin etc.
Include a date or period range when these numbers were taken. You may want to update it from time to time as your following grows.
Editorial & Collaborations:
I like showing how the layout of my blog looks and this is the part where I would highlight your niche. If you have statistic of how many views specific to the post you are showcasing also add it on this portion.
As a rule of thumb add the most viewed collaborations or partnerships with brands you’ve had. If you don’t have any yet. Show it on posts of how you would do it.
Don’t go crazy with the highlighting a few is enough, but do show off your best!
Make a list of all the services you offer this includes: Banner Ads, Sponsored Posts, Social Media Promotions, Events Promo, Photography, Illustrations, Styling, Product Reviews, Giveaways, Dedicated Newsletters, Product Endorsements, Workshops, etc.
You can also include your pricing in this section but I prefer having a separate document showing the pricing upon request. That way you can always negotiate and give them personalized packages catered to each brand, but this is up to you.
Show your website address (of course!), Include your Email, Phone number & Mailing Address or P.O. box.
How to make it all look pretty
Layouts can vary depending on how much information you need to add to your press kit and how long and how much experience, you may have. You can have several pages or just one, each blogger is different.
For my layout, I followed the same principal as my blog a very minimalistic and clean-cut look. I added my logo to every page, so who ever sees it doesn’t forget who I am by the third page. Remember you are branding yourself so people need to remember you.
I use the same logo on all correspondence and media referring to my name. It is on my Business Cards, Blog Site and Media Kit. I also always use the same colors everywhere. Same thing goes for fonts and organize the paragraphs to look the same as my posts. Branding is all about consistency.
So Now What?
You have your Media/Press kit. Is time to go out to the world and show it. Don’t be afraid to reach out to brands, pitch yourself.
Make your kit easily available for anyone (brands) to get it. Add it to your About page as a downloadable link.
Even if you are a part-time blogger like me, it is good to show that you are professional on the services that you are offering. Having a Media/Press kit gives you credibility and it makes brands trust you more.
This was my first year participating in the campaign and I felt excited to share the pink background with more than 30 South Florida Fashion & Beauty Bloggers.
For 2 days last week, in a beautiful bungalow at The Sagamore Hotel we got to style and model the breast cancer collection pieces from local Miami brand Peace Love World. Our hair was styled by the talented ladies from So Blo Aventura.
Behind the lens, photographer Alexander Tamargo of ALTAImages, took the promo shots for the campaign. This year’s Fashion for A Cause Campaign photos will be on display all month at Bloomingdale’s Aventura and The Falls Shopping Center, where you can also buy the pieces from the Peace Love World collection, which donates a proceed of sales to raising funds the Susan G. Komen For The Cure Foundation.
Come and Join us!
On October 17th at Bloomingdale’s in Aventura from 6-9 PM at the Bloomies and Bloggers event, where models and bloggers will hit the runway in Peace Love World and the latest Bloomingdale’s Fall collections. Plus, there will be a hair styling Station by So Blo, cupcakes by Bunnie Cakes, sips by Societe Perrier US and much more. See you there!
For more info check out the campaigns Facebook page (here).
You can also get the Peace Love World breast cancer collection online (here).